We create scent the way stories are written —slowly, with intention.

VB frafrance Parfums was founded in Haripur, Pakistan, by Waqas Ahmad, who leads the house’s creative direction.Each fragrance begins with a story, question, place, or recurring human moment. That idea is developed into a clear creative brief and shared with a credited perfumer, who gives the composition its final olfactory form.VB Fragrance works in small batches and builds collections slowly. The aim is to create fragrances with a recognizable point of view while keeping them wearable, personal, and connected to the people and places that inspired them.